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What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies
- Aldhamiri, Ali, Carlson, Jamie, Vilches-Montero, Sonia, Rahman, Syed Mahmudur, Gudergan, Siegfried P.
Drinking water catchment protection as disaster risk reduction: modelling community support for restrictive recreation policy using the Health Belief Model
Examining customer motivations to participate in social commerce: conceptualisation, impact and heterogeneity
- Tasantab, Jerry Chati, Gajendran, Thayaparan, Maund, Kim
- Tan, Kim-Lim, Sim, Adriel K. S., Donohue, Thomas
Exploring consumer–brand engagement: a holistic framework
- Cheung, Man Lai, Pires, Guilherme D., Rosenberger III, Philip J.
Partial least squares structural equation modeling in HRM research
- Ringle, Christian M., Sarstedt, Marko, Mitchell, Rebecca, Gudergan, Siegfried P.
Participant well-being and local festivals: the case of the Miri country music festival, Malaysia
- Tan, Kim-Lim, Sim, Adriel K. S., Chai, Delon, Beck, Louise
- Ali, Faizan, Rasoolimanesh, S. Mostafa, Sarstedt, Marko, Ringle, Christian M., Ryu, Kisang
The customer loyalty cascade and its impact on profitability in financial services
- Hegner-Kakar, Anne-Kathrin, Richter, Nicole F., Ringle, Christian M.
The link between customer satisfaction and loyalty: the moderating role of customer characteristics
- Schirmer, Nadine, Ringle, Christian M., Gudergan, Siegfried P., Feistel, Matthias S. G.
Examining the impact of social-media brand communication and distribution intensity on consumer-based brand equity in Hong Kong
- Schläegel, Chrisopher, Sarstedt, Marko
Cooperation and compliance in non-equity alliances
- Gudergan, Siegfried P., Devinney, Timothy M., Ellis, R. Susan
- Ali, Murad, Seny Kan, Konan Anderson, Sarstedt, Marko
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I - method
- Hair Jr., Joe F., Sarstedt, Marko, Matthews, Lucy M., Ringle, Christian M.
Identifying and treating unobserved heterogeneity with FIMIX-PLS: part II - a case study
- Matthews, Lucy M., Sarstedt, Marko, Hair, Joseph F., Ringle, Christian M.
The PLS agent: predictive modeling with PLS-SEM and agent-based simulation
- Schubring, Sandra, Lorscheid, Iris, Meyer, Matthias, Ringle, Christian M.
Strategic embeddedness of modularity in alliances: innovation and performance implications
- Bouncken, Ricarda B., Pesch, Robin, Gudergan, Siegfried P.
An investigation of habitual purchasing behavior in grocery shopping using partial least squares structural equation modelling
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